Customer Service

Why did Starbucks lower the discount for using a reusable cup from 50p to 25p?

We have always offered an industry-leading discount along with a range of reusable cups available from £1. The purpose of running an increased reward for a period of time was to galvanise behaviour change. Not only did we increase the amount money customers got off when using a reusable cup, but we increased visibility of the incentive as part of our long term strategy. Since the promotional uplift has come to an end, we have seen a consistent number of people still utilising the offer at 25p.
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